How Artists can Thrive in the Coronavirus Economy & Mad Digital Music with Daniel James
When a crisis hits, some individuals take it upon themselves to help others. A fortnight ago, Daniel James published "Uncancelled: How Artists Can Thrive in the Coronavirus Economy" a free e-book for people to understand how they can navigate these uncertain times as an artist and creator. It's with great pleasure that I can welcome Daniel to the show to explore the contents and practises of the e-book, while also covering some interests nuggets on moving from the UK to Columbia and using DM's to connect with industry folk.
Tune in today to learn Daniel James' Five-Step Sales Funnel to survive and thrive in the coronavirus economy as a music artist and creator.
What was your favourite quote or lesson from this episode?
Please let me know in the comments below.
Show Notes & Highlights:
[0:00] We gain perspective on Daniel James’s music industry journey and how he progressed from being a musician in the UK to a designer based in Columbia.
[06:30] Daniel James breaks down his book “Uncanceled: How Artists Can Thrive in the Corona Virus Economy” and his thoughts on the current affairs of COVID-19.
[13:15] We begin by dissecting Step 1 of the 5 Step ‘Uncanceled’ process: Awareness.
[18:26] We progress onto Step 2 which is building an artist website and sending people to it including creating your own artist email
[30:29] Following on from Step 2, we progress onto Step 3 which is ‘Building a Lead Magnet’ and what some good examples of lead magnets may be as an artist.
[34:01] After gaining the understanding of the funnel workflow and building the assets including the lead magnet, we touch down on Step 4: Nurturing Your Audience.
[41:12] Danny passes on his thoughts of networking in the DM’s on social media as well as his thoughts on Live Streaming
[47:47] Daniel James introduces us to his organisation called Mad Digital Music and the problem that he is fixing.
[54:20] Daniel breaks down the change that he would like to see in the music industry in the next 3-5 years.
Selected Links from this Episode:
Mad Digital Music
Daniel James’s Future Music Industry:
Tristan would like to see the artists embrace music entrepreneurship to enable themselves to go full-time in music and produce more art. While streaming doesn't make enough for minimum wage, it's important that artists build their own artist business model.
Keep in touch:
Host: Daniel Fish
Producer: Daniel Fish
Music: Low Frequency - Hale (via SoundStripe)
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